Role
Spec Lyric Video Design
Motion Graphics
Typography Animation
Creative Concept
Spec Lyric Visual — T.I.
Independent lyric video concept created for T.I. as a speculative creative piece. Developed to demonstrate visual storytelling, typography, pacing, and motion design within a commercial hip-hop release environment.
Although the concept was not selected for official release, the project remains a strong example of my approach to music-driven visual direction and campaign asset development.