I’m Braylon Tucker, also known creatively as Narleyy and Nard — a music marketing and creative strategist focused on building artist campaigns through visual direction, rollout strategy, and audience engagement.

MADEBYNARD started as a DIY solution while developing my own music career independently. What began as creating artwork and visuals evolved into managing full release ecosystems — including campaign concepts, DSP delivery, metadata management, release scheduling, audience analysis, creative direction, and promotional rollout execution.

My work sits at the intersection of music, storytelling, analytics, and visual identity.

Over the years, I’ve developed creative campaigns for independent releases through album artwork, motion graphics, music videos, lyric visuals, live performance creative direction, promotional assets, and rollout planning. I’ve also studied how listener behavior, retention, replay value, and audience engagement impact artist growth across platforms like Spotify and Apple Music.

This portfolio contains selected projects involving:
• release campaigns
• visual direction
• DSP rollout support
• live performance creative
• promotional marketing assets
• independent artist development

Selected collaborations and campaign work available upon request.